Clear, concise definitions of the terms you will encounter as a course creator. Each entry explains what the concept means, why it matters, and how it applies to your course business.
A course where students start together, progress on a shared schedule, and learn alongside each other through live sessions, discussions, and deadlines.
A course platform is a hosted service for creating and selling courses. An LMS is software for managing training within an organization.
A delivery method where course material is released to students on a schedule rather than all at once, preventing overwhelm and encouraging steady progress.
A structured marketing event where you open enrollment during a specific window, typically 5-14 days, using emails, content, and live events to drive sign-ups.
A small-scale test run of your course with 5-10 students, delivered live, to validate your idea, refine your teaching, and collect testimonials.
A free or low-cost mini-course offered to attract potential students, build your email list, and demonstrate your teaching style before a paid offer.
An online platform where subscribers pay a recurring fee for ongoing access to courses, resources, community features, and new content over time.
Packaging multiple courses or resources together at a combined price, typically offered at a discount compared to purchasing each course individually.
Two enrollment models: evergreen keeps enrollment always open, while a live launch opens enrollment during a specific window with a closing deadline.
A percentage or flat fee charged by a course platform on each sale, on top of payment processor fees. Some platforms charge 0% while others take 5-10%.
A credential awarded to students who complete a course and meet specific requirements, such as passing assessments or demonstrating competency.
A dedicated page designed to convince prospective students to enroll, featuring your transformation promise, curriculum overview, and testimonials.
The percentage of enrolled students who finish your course. Courses with community features and live sessions see significantly higher completion rates.
A person who designs, builds, and sells online courses based on their expertise or methodology. Ranges from solo practitioners to established organizations.
How actively students participate in your course — completing lessons, joining discussions, submitting exercises, and attending live sessions.
A marketing sequence using a free webinar as the conversion event: drive registrations, deliver a valuable live presentation, then offer your course.
A structured plan for your course organized into modules and lessons, mapping the journey from your student's starting point to their desired outcome.
A feature that lets you remove the course platform's branding and replace it with your own, so your course site appears fully custom-built.
A platform like Udemy or Skillshare where instructors list courses in a shared catalog. Brings traffic but limits control over pricing and branding.
A group of students who learn together through shared discussions, peer feedback, and collaborative activities, within a course or as a standalone space.
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